Verdure Atelier™
Verdure Atelier (VA) is a quiet-luxury house built on the belief that a good heart is the most beautiful thing a person can wear—merging finesse, science-led sustainability, and lifetime stewardship so luxury and the living earth can thrive together.
Why we exist
Fashion should not ask the planet—or its beings—to pay the price for our elegance. Verdure Atelier was founded to replace extractive habits with heritage-grade craft and verifiable impact, creating pieces you can love for decades without ethical compromise.
Our founding story
VA began with a refusal: we would not call wearing another being’s skin “luxury.” From that principle, our house took shape around three uncompromising pillars:
1.Finesse over flash — precision pattern-cutting, hand-finishing, subtle signatures.
2.Science over slogans — materials and processes selected for measured environmental benefit, not marketing claims.
3.Stewardship over sales — we design the whole lifecycle: make, use, repair, return, remake.
House codes
Material Calm
Matte, tactile surfaces; low-contrast palettes anchored in moss green & architectural neutrals.
Subtle Monogram
VA serif mark appears sparingly—debossed, tone-on-tone, or on hardware; never loud.
Human Fit
Drape and ease prioritized over trend; garments and carry goods should “disappear” on the body.
Quiet Hardware
Brushed Corten-steel finish; engineered for longevity and graceful patina.
Materials & making
We choose plant-based and recycled inputs that balance handfeel, durability, and end-of-life outcomes. Each collection publishes a materials table with composition and care guidance.
Plant-based leathers (e.g., agricultural-waste composites) selected for: low solvent content, stable grain, repairability
Cellulosic & natural blends with verified sources for tailoring and linings.
Recycled inputs for reinforcements, interlinings, and packaging where performance allows.
Third-party certifications where applicable (e.g., FSC for papers/boxes; relevant material and chemical standards for textiles).
Restricted Substances compliance aligned to leading apparel/luxury frameworks.
Repairability first: components are specified for stitch-out, re-edge, re-polish, and hardware replacement.
Crafted in tier-1 Indian ateliers experienced in luxury finishing.
Tolerance targets specified in tech packs; 100% visual inspection; AQL on critical seams and hardware.
Traceable production lots to support take-back and remanufacture.
Circular By Design
We design for use, repair, and return—not landfill.
Design for long life — reinforced stress points; replaceable hardware; classic proportions.
Care & repair — lifetime repair services for stitching, edge paint, hardware, and re-conditioning (fair-use exclusions apply).
- Refinished & resold as archive pieces, or
- Remanufactured for components, or
- Mechanically/chemically recycled where feasible
Product Families
The Solstice Tailleur — sculpted tailoring with architectural lines; designed to layer across seasons.
The Umber Era Wool-less Blazer — animal-free structure and hand-feel, pattern-engineered for airflow and drape.
The Petite Harmony Bucket — balanced geometry, debossed signature, modular strap system, archival interior.
Each product carries: bill of materials, care card, repair pathways, and eligibility for take-back.
Experience & packaging
Unboxing is part of ownership, not waste.
Archival-grade packaging: FSC-certified rigid boxes in moss green or textured white; low-VOC inks; removable inserts for reuse.
Documentation: authenticity card, care guide, repair & take-back instructions in a slim envelope.
Dust systems: breathable dust bags; lint-averse linings; spare edge-paint swatch for color-match repairs.
Luxury must be worthy of trust.
People: code of conduct for suppliers; no forced or child labor; safe work, fair compensation aligned with local law and our internal standards.
Chemistry: restricted substances program; priority elimination of high-risk solvents and finishes.
Animals: no use of animal skins or furs; animal-derived inputs avoided by default.
Data dignity: minimal data collection; encrypted payments; opt-out any time.
Accountability: board-level sustainability oversight; external advisory partners for materials and LCA where applicable.
The VA ownership promise
Lifetime Repair for craftsmanship defects; paid services for wear-and-tear at transparent pricing.
Parts Availability window for hardware and trims.
Care Concierge via chat or appointment for stain, storage, climate, and travel guidance.
Authentication: ledgered identifiers to verify provenance on return or resale.
Leadership
Shivika Goel
Chief Executive Officer
Sets the house’s standard for finesse, empathy, and restraint. Leads product direction, atelier relationships, and the guest experience, holding us to the principle that luxury must feel good, look good, and do good.
Leadership
Avinash
Chief Operating Officer
Ensures smooth operations across design, sourcing, and delivery. Focuses on scalability and sustainability to ensure long-term business health.
What “quiet luxury” means to us
Not minimalism for its own sake—but intentionality. Every gram, stitch, and seam earns its place. The result is calm on the outside and uncompromising engineering on the inside.
Hot To Care
Wipe gently with a soft, dry cloth; avoid prolonged moisture. Store in dust bag; maintain shape with provided insert
Edge-wear, loose threads, or hardware fatigue? Book a Repair— most issues are fully recoverable.
Ready to refresh your wardrobe? Schedule a Take-Back—we’ll steward the piece’s next life.
Work with us
We partner with craft ateliers, materials scientists, and ethical suppliers who share our standards. If you can prove a better, safer, more beautiful way to make anything we make today, we want to hear from you.
Press & contact
Clients: care@verdureatelier.com
Repairs/Take-Back: service@verdureatelier.com
Press: press@verdureatelier.com
Partnerships: studio@verdureatelier.com